What is Twitter saying about COSRX?

My first data science project!

I spent Q1 of 2018 studying data science at Springboard, and thought it would be good to share my Capstone project with you.

I extracted tweets about cult-fave Korean beauty brand, COSRX and performed sentiment analysis on them to figure out what people were saying about the brand and its products. My mentor advised me to pick a project I’m passionate about, and skincare is essential. That being said, this kind of project is very useful for any business/entity that wishes to mine what customers are saying about them online.

The results in a nutshell: You are far from alone when it comes to those stubborn, ugly zits 😘

Below is the PowerPoint slide deck, which presents the project’s findings to the (theoretical; I wasn’t hired by COSRX to do this) client in a clear and non-technical way.

If you’d like to read the nitty gritty of how I actually went about gathering and interpreting this information, you can check out the project report and R code I wrote on my Github page.

DECK - Cosrx Twitter Sentiment Analysis.001DECK - Cosrx Twitter Sentiment Analysis.002DECK - Cosrx Twitter Sentiment Analysis.003DECK - Cosrx Twitter Sentiment Analysis.004DECK - Cosrx Twitter Sentiment Analysis.005DECK - Cosrx Twitter Sentiment Analysis.006DECK - Cosrx Twitter Sentiment Analysis.007DECK - Cosrx Twitter Sentiment Analysis.008DECK - Cosrx Twitter Sentiment Analysis.009DECK - Cosrx Twitter Sentiment Analysis.010DECK - Cosrx Twitter Sentiment Analysis.011DECK - Cosrx Twitter Sentiment Analysis.012DECK - Cosrx Twitter Sentiment Analysis.013DECK - Cosrx Twitter Sentiment Analysis.014DECK - Cosrx Twitter Sentiment Analysis.015DECK - Cosrx Twitter Sentiment Analysis.016DECK - Cosrx Twitter Sentiment Analysis.017DECK - Cosrx Twitter Sentiment Analysis.018DECK - Cosrx Twitter Sentiment Analysis.019DECK - Cosrx Twitter Sentiment Analysis.020DECK - Cosrx Twitter Sentiment Analysis.021DECK - Cosrx Twitter Sentiment Analysis.022DECK - Cosrx Twitter Sentiment Analysis.023DECK - Cosrx Twitter Sentiment Analysis.024DECK - Cosrx Twitter Sentiment Analysis.025

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: