Customer Cluster Analysis for a Beverage Brand
The goal of this project was to attract new customers and increase sales for the client. The result was a 93% increase in conversions.Keep reading
Lead Generation for Fintech
After delivering a 49% increase in leads for a fintech client, this data visualization project was meant to demonstrate this result to them—as well as to show how their current system was handling the influx of leads.Keep reading
Conversion Lift Analysis for a Financial Product
The aim of this short project was to optimize demographic targeting for a financial product, the main question being: What features define those who convert the least?Keep reading
What is Twitter saying about COSRX?
I extracted tweets about cult-fave Korean beauty brand, COSRX and performed sentiment analysis to figure out what people were saying about the brand and its products.Keep reading