Customer Cluster Analysis for a Beverage Brand
The goal of this project was to attract new customers and increase sales for the client. The result was a 93% increase in conversions.
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Lead Generation for Fintech
After delivering a 49% increase in leads for a fintech client, this data visualization project was meant to demonstrate this result to them—as well as to show how their current system was handling the influx of leads.
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Conversion Lift Analysis for a Financial Product
The aim of this short project was to optimize demographic targeting for a financial product, the main question being: What features define those who convert the least?
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What is Twitter saying about COSRX?
I extracted tweets about cult-fave Korean beauty brand, COSRX and performed sentiment analysis to figure out what people were saying about the brand and its products.
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Cate de Leon 