Analytics Customer Cluster Analysis for a Beverage Brand The goal of this project was to attract new customers and increase sales for the client. The result was a 93% increase in conversions. Keep reading Lead Generation for Fintech After delivering a 49% increase in leads for a fintech client, this data visualization project was meant to demonstrate this result to them—as well as to show how their current system was handling the influx of leads. Keep reading Conversion Lift Analysis for a Financial Product The aim of this short project was to optimize demographic targeting for a financial product, the main question being: What features define those who convert the least? Keep reading What is Twitter saying about COSRX? I extracted tweets about cult-fave Korean beauty brand, COSRX and performed sentiment analysis to figure out what people were saying about the brand and its products. Keep reading Load more posts Loading… Something went wrong. Please refresh the page and/or try again.