About

Hi! I’m Cate.

I’m a data analyst and storyteller based in Madrid, Spain. I moved here in late 2020 (yes, in the middle of the pandemic) from Manila, Philippines to fulfil my need for lateral growth. I would have wanted better timing, but better timing didn’t want me.

As the former Media Solutions Lead for Cross Pacific Global, I’ve worked with various kinds of data to analyze lead quality, create customer segmentations and optimized targeting, as well as perform topic and sentiment analysis to improve performance marketing strategies.

As a writer, I have a bestselling book. I was also a columnist and Managing Editor for The Philippine Star’s pop culture section, SUPREME. My work has appeared in other major broadsheets such as the Manila Bulletin and the Philippine Daily Inquirer, leading magazines such as Cosmopolitan Philippines, Meg Magazine and Metro Society Magazine, as well as online platforms, Rappler and Cosmo.ph.

I have four years experience working in social media as a community manager for Yahoo! Philippines, for which I coordinated regularly with the Yahoo! Asia HQ in Singapore. I have also worked both remotely and in person with clients and colleagues in Argentina, the US, and now Spain.

In my free time, I’m always on the lookout for a good cappuccino, contemporary art, and non-fiction books that tell me more about the world—on top of actually exploring it, of course.

You can reach me at catgdeleon@gmail.com

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