Customer Cluster Analysis for a Beverage Brand
For a health beverage brand in the US, our goal was to attract new customers and increase sales for the client. The result was a 93% increase in conversions.
Keep reading
Lead Generation for Fintech
It’s one thing to increase the number of leads, but how do we know if these are quality leads?
Keep reading
Conversion Lift Analysis for a Financial Product
When optimizing ad spend, it is equally good to know where your money is working and where it isn’t.
What features define those who convert the least?
Keep reading
What is Twitter saying about COSRX?
I extracted tweets about cult-fave Korean beauty brand, COSRX and performed sentiment analysis to figure out what people were saying about the brand and its products.
Keep reading
Madrileña from Manila 