Projects

COSRX Twitter Sentiment Analysis – Data Scientist, April 2018

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I extracted tweets about cult-fave Korean beauty brand, COSRX and performed sentiment analysis on them to figure out what people were saying about the brand and its products. This kind of project is very useful for any business/entity that wishes to mine what customers are saying about them online.

View the project findings here.

I Am Jake – Writer, September 2018

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I co-wrote Jake Zyrus’ autobiography, entitled “I Am Jake.” Formerly Charice Pempengco, she was poised to be the next big global pop star, with the most powerful names in entertainment staunchly behind her. But the singer bravely turned her back on fame for a bigger dream–to be himself in a world that tried its best to erase him from his own story. From his turbulent childhood to the dizzying heights of Hollywood, and the fall from grace to his rebirth, I Am Jake delves into it all and inspires with Jake’s story of becoming.

The Vibe – Contributor, April 2016

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The Vibe is Shangri-La at the Fort’s in-house magazine and directory. Their Communications Department commissioned the promotional project to go hand in hand with the hotel’s opening in Manila last March 2016. In their maiden issue, I wrote a profile on fast-rising DJ Jessica Milner and a feature story on Bonifacio Global City’s Mural Festival 2016, which flew in artists from all over the globe to cover BGC in art.

High Street Magazine – Head Writer, July 2015

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High Street Magazine is produced by Bonifacio High Street (BHS), the first main street retail concept in the Philippines. The 20+ page magazine is a bi-annual publication which serves to promote the food, fashion, cinemas, art scene and overall lifestyle at BHS.

For their second release, dubbed the Fashion Issue, I produced the copy for the entire magazine—providing text and stories to accompany the visual spreads. Following editorial direction, I wrote about real life and lifestyle issues inspired by the clothes, dishes, photographs, and people featured inside. I also co-wrote the cover story with Editor-in-Chief, Tim Yap on Filipino-Australian host/brand ambassador/top fashion blogger, Kim Jones.

MusiKolokya presents: Jingle Lang Ang Pahina – Moderator, January 30, 2014

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I organized the screening of Chuck Escasa’s film, Jingle Lang Ang Pahina at the University of the Philippines College of Music, under the Musicology Department. This was succeeded by an open forum with Escasa, former staff and readers of Jingle Magazine, and UP faculty and students in attendance.

Jingle Lang Ang Pahina is a documentary on Jingle Chordbook Magazine–a bi-monthly publication that ran from 1970 to the late 1980s. The magazine is most remembered for teaching a generation of Filipinos to play the guitar at a time when there was no internet and lessons were practically unheard of. It also served as a vehicle for music transmission, a forum for interaction, and as a freedom wall during the Marcos dictatorship.

Terno Recordings: Shaping Philippine Popular Music Tastes – Moderator, March 9, 2012

With Toti Dalmacion, impresario and founder of both Groove Nation and Terno Recordings. Photo by Macky Dayoja of Manila One Studios
With Toti Dalmacion
Photo by Macky Dayoja of Manila One Studios

I moderated the colloquim with Toti Dalmacion, impresario and founder of both Groove Nation and Terno Recordings. Under the latter independent label, he handles notable acts such as Radioactive Sago Project and Up Dharma Down.

We discussed the current state and trends in Philippine Popular Music and what could be done to push the genre further. The event was a joint project between the UP College of Music’s Musicology Department and Akei Music Working Group. It was attended by UP faculty and students, as well as people from other institutions who cared about the current condition of Original Pilipino Music.

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